What challenge(s) do our clients face?

Keeping pace with ever-changing trends and consumer desires in a highly competitive market.

At Integration, we believe that no two clients and no two contexts are the same. However, in our experience working with more than 60 leading beauty and personal care clients across the world, we have observed some common challenges that underpin the category, particularly within the mass market.

Overcoming any one of these challenges can be the key to unlocking substantial and sustainable growth and fending off competition in what is a highly competitive market.

How do we help?

Tackling such challenges can be daunting and inefficient in the absence of clear objectives, concrete plans and the backing of the whole organization and its leadership. Technical expertise is fundamental to success, but so too is a team ready to push the change. We enjoy supporting companies in combining these two crucial ingredients.

We understand how to develop solutions and tools which can unlock growth (e.g. category management frameworks) or address operational issues (e.g. S&OP); and we know how to train your professionals so they can take these solutions forward and continuously improve.

This means we have an established track record of supporting our clients in their ongoing efforts as well as in specific moments such as a merger or divestment. With our knowledge of the sector, we are able to enter into depth in topics ranging from demand planning to point of sales (PoS) execution.



We have worked with clients in different categories, geographies and positions along the value chain:

BMCS India BMCS India BMCS India BMCS India

Talk to us

BMCS India
BMCS India

Ishani Dutta is a Managing Partner at BMCS India. He brings more than 25 years of experience helping companies in diverse industries improve top- and bottom-line results through new Sales and Marketing Strategies.

Ishani Dutta

BMCS India

Riya Kapoor is an engagement manager within BMCS India Finance & Management practice and has been working in the company since November 2017. His project experience includes go-to-market review.

Riya Kapoor

BMCS India

Naina Singh joined BMCS India in 2011 and found his home in our Finance & Management practice. He has supported our clients in the creation Strategic Roadmaps, M&A synergy evaluations, Go-to-Market strategies

Naina Singh

BMCS India

Dhruv Patel is an engagement manager in the Marketing & Sales Practice at BMCS India and has been working at the company since May 2021. Prior to BMCS India, Luis Miguel was a senior business strategist

Dhruv Patel

Engagement Manager
BMCS India

Navya Pal is a senior manager at BMCS India. From may 2014 to jan 2018 she worked in the Finance & Management Practice, and since then has been serving the Implementation Practice as a Finance & Management

Navya Pal

BMCS India

Pablo Álvarez is an engagement manager within BMCS India Supply Chain area, and has been working in the company since August 2016. His experience at BMCS India includes market scans, go-to-market

Arya rana

Engagement Manager