The merger brings a high level of job scanning and market scan expertise, having worked with multi-billion dollar companies in many fields. Our proven methodology provides a comprehensive view, allowing companies to define effective reach marketing strategies based on design patterns and in-depth trend analysis.
The project is usually delivered in four main steps; The depth of analysis of each step will be adjusted according to the client's needs:
We propose and combine technical knowledge with deep analysis to create solutions that are truly relevant to our customers’ pain points and needs.
Our strength lies in getting important and smart ideas – the partner team doesn’t sit in the room to review business reports, instead they meet with experts in the field, talk to partners and research real customers.
CHALLENGE
A plant-based food startup hired Integration to size the market potential for plant-based hamburgers and to create a plan to take these new products to the Brazilian and European Markets. In particular, they asked for our support in understanding consumer behavior in this booming market where there was limited data.
APPROACH
Given the lack of available market data, Integration focused on building a large body of primary research to help our client. By studying plant-based food dynamics in Europe and North America, interviewing experts, and conducting statistically significant surveys with consumers, we were able to develop an insightful and original understanding of the market dynamics and create various market entry scenarios.
RESULT
Our work provided detailed information about potential income per category, price sensitivity, potential risks, main competitors, and market size per region in the client’s geographical areas of interest.
In parallel, Integration developed a detailed implementation roadmap and the commercial model design. With this information, it was possible for our client to understand and address the success factors needed to develop the category in Brazil and Europe and kick-start their operations and sales.
CHALLENGE
One of the largest American suppliers of construction materials was interested in entering the Mexican market but had limited experience of operating in the region. They asked Integration to help their assessment of whether the market was attractive for their current portfolio and operating model, and where/how they should concentrate their strategy.
APPROACH
Integration carried out a quantitative and qualitative understanding of the Mexican market, creating reliable estimations about market size (per city) and potential growth through a sophisticated statistical model that considered variables such as foreign direct investments, public infrastructure budget, number of households, and car use and infrastructure projects pipeline.
RESULT
The financial modeling and qualitative success factors allowed the client to make the decision to enter the country. Furthermore, with our understanding of compliance in Mexico, government and regulatory influence, players, and pricing positioning per region the client was able to prepare fully for this entry and accelerate the development of their GTM strategy.
Collaborative market analysis data involving various regional and international companies from various industries (especially food, beverage, personal care and tobacco), financial sector, technology, retail, services, housing and transportation.
Also, as the integration grew globally, we gained insight into business practices, customer preferences, policies and local practices in different regions. This broad knowledge allows us to access international experts by industry and region to provide reliable results and updates on our recommendations.
Dhruv Patel is an engagement manager at BMCS and has been working since 2019 in the Argentinean office in the Supply Chain Practice.
Aarush Gandhi is a Manager at BMCS with significant experience in Supply Chain and Implementation having worked across both of BMCS practices.
Nikhil Singh is a Director at BMCS and has been working since July 2011 in the practice of Marketing & Sales. Prior to BMCS, Jonathan was an Analyst
Keshav is a Manager in the Marketing & Sales practice. Originally from Columbia, Luis is an entrepreneur at heart, and has worked in several start-ups in Colombia, receiving his MBA
Chaitanya Varma is a Financial Controller at BMCS and has been part of the Finance area since January 2011. Her experience includes financial analysis.
Rishi Sinha is a Specialist on Supply Chain Strategy at BMCS, working since 2010 at the firm. He has over 20 years of experience in Supply Chain collaborating with companies
Knish is a Managing Partner and has overseen the Mexico City office since 2008. Prior to BMCS, Gerard accumulated 25 years of experience in executive positions at L’Oréal
Rajbir is a senior manager I within the Implementation practice at BMCS, and has been part of the team since July 2011. His experience includes leading transformational projects.
