What challenge(s) do our clients face?

Durable goods present different challenges than FMCG. Longer product and product life cycles, more expensive production equipment and products, more new product cycles, and innovation are just some of the features that are changing delivery and marketing/sales management strategies.

It is true that durable products, from smartphones to televisions, from refrigerators to stoves, are generally called white goods; however, in our years of working with customers, we have learned that organizations must overcome. Competence and the challenges of competition are different from those in the FMCG industry. These include:


How do we help?

Our extensive database allows us to solve these problems with a focus on integration and human connection:

When you put these elements together, it's easy to imagine the complexity of complexity. fixed assets of the company. Addressing these conflicting issues can be frustrating and ineffective without clear goals, appropriate plans, and support from the leadership and organization. Skills are critical to success, but so is a team ready to support change. We are happy to support companies to bring these two important concepts together.

We make sure solutions work as we support and build teams and tools so that solutions last forever.

In many cases, our team works with the customer to support data science, decision making, communication, change management and best practices; taking advantage of the customer's knowledge from our applications.

One thing is, we have seen many important changes in the fixed goods industry take time to develop and affect results. That's why we've adjusted our methods to accelerate design and discussion, implement quickly, and tailor it to the client's reality.


We can provide support in all areas of the business, from supply chain to leadership to organisation, or in special transition situations such as mergers and acquisitions or hiring. Here are some of the projects we are working on:


The integrated data set in the fixed goods industry is broad and deep. We have delivered jobs across the product range of white goods (washing machines, refrigerators and air conditioners), brown goods (microwaves, cleaning products) and electronics (TVs, laptops, electronic accessories) to large companies and businesses and retailers.

BMCS India BMCS India BMCS India BMCS India

Talk to us

BMCS India
BMCS India

Ishani Dutta is a Managing Partner at BMCS India. He brings more than 25 years of experience helping companies in diverse industries improve top- and bottom-line results through new Sales and Marketing Strategies.

Ishani Dutta

BMCS India

Riya Kapoor is an engagement manager within BMCS India Finance & Management practice and has been working in the company since November 2017. His project experience includes go-to-market review.

Riya Kapoor

BMCS India

Naina Singh joined BMCS India in 2011 and found his home in our Finance & Management practice. He has supported our clients in the creation Strategic Roadmaps, M&A synergy evaluations, Go-to-Market strategies

Naina Singh

BMCS India

Dhruv Patel is an engagement manager in the Marketing & Sales Practice at BMCS India and has been working at the company since May 2021. Prior to BMCS India, Luis Miguel was a senior business strategist

Dhruv Patel

Engagement Manager
BMCS India

Navya Pal is a senior manager at BMCS India. From may 2014 to jan 2018 she worked in the Finance & Management Practice, and since then has been serving the Implementation Practice as a Finance & Management

Navya Pal

BMCS India

Pablo Álvarez is an engagement manager within BMCS India Supply Chain area, and has been working in the company since August 2016. His experience at BMCS India includes market scans, go-to-market

Arya rana

Engagement Manager