TECH & DIGITAL
Our purpose
What challenges are our clients facing?
The different forces that digitization exerts on businesses present both a risk and an opportunity.
Opportunities: Embracing this new reality and implementing digital transformation gives the potential for your business to expand its reach, obtain a competitive advantage, and offer new value propositions. This may be through:
smoother and more personalized interactions across physical and digital platforms,
offering tailored products and services to the customer
pursuing new ventures or business models which were once restricted by physical channels or
extracting more value and efficiency in your core business operations by using AI, Automation, and Advanced Analytics.
Risks: Companies, business models, and technologies now evolve and transform within months not years. Actions must be taken promptly otherwise the gap between what the context demands and what organizations are prepared to offer can widen quickly, eroding competitive advantage, and leading to lost sales, market share, and profitability.
How do we help?
From the deep understanding of the business challenge through to technology application and the critical human adoption, we support our clients through a unique approach:
- Your reality – we translate what Digitization means for you: Every organization faces its unique challenges and the concept of “digital” has a different meaning for each of our clients. We focus on understanding your unique transformation journey considering not just aspects of technology, but also organization, and people as intrinsic elements of change. Only then we select the best technological tools as enablers.
- Teams with business acumen and technical expertise – in the delivery of our solutions we bring together (i) experienced business consultants from our practices, with (ii) our internal tech experts (who have knowledge in the likes of Data Analytics, AI, Machine Learning, Cloud Computing and Automation) and (iii) a relevant ecosystem of technology partners.
- People-oriented – we leverage the Human Factor: We believe that generating lasting and impactful change always relies on people at the core. This means that individuals, teams, leadership, and culture always are considered in every solution and we take the care to develop them as much as the tools of any solution.
- Implementation-driven: Solutions only generate results if they are implemented. That means when you finish a project with us, you’re not left with a slide deck, but with a clear roadmap to achieve your business goals. We don’t create consultancy dependency – all solutions, tools, and simulators are presented intuitively with your staff trained to understand or operate them.
OUR SOLUTIONS
We address our client’s differing needs across three dimensions:
NEW BUSINESS
POSSIBILITIES
TRANSFORMATION JOURNEYS
Expanding
value
proposition
Improving
Consumer &
User Experience
SOLUTIONS
DIGITAL ASSESSMENT
Diagnosis and benchmarking
DIGITAL STRATEGY
Digital strategic planning
CUSTOMER SEGMENTATION & JOURNEY REDESIGN
Value proposition on end-to-end service/experience
DIGITAL BRAND MANAGEMENT
Digital marketing & trade marketing
DYNAMIC PRICING & ACQUISITION
Manage the conversion rate through pricing and cost of acquisition
OMNICHANNEL STRATEGY
Sales & service channels integration
SERVICE MODEL
Fulfillment & customer service model
CORE BUSINESS
EFFICIENCY
TRANSFORMATION JOURNEYS
Optimizing the use of
Intelligence &
Analytics Proposition
Leveraging
Automation
& Control
SOLUTIONS
VALUE CHAIN PROCESSES
Customer service, planning & sourcing & ‘Smart Centre’
SMART OPERATIONS
Manufacturing, transportation & warehousing
DATA MANAGEMENT MODEL & DIGITAL INFRASTRUCTURE
Efficient model, process & structure to leverage use of data
CUSTOMER LIFETIME VALUE
Manage revenue, retention & payment
APPLIED DATA SCIENCE
AI & Machine Learning, Big & Social Data Analytics and Optimization
BUILDING DIGITAL
CAPABILITY
TRANSFORMATION JOURNEYS
Developing
Digital
Competencies
Fostering
Continuous
Innovation
SOLUTIONS
DIGITAL ORGANIZATION DESIGN & CULTURE
Organization & governance model design, cultural shape & leadership model
INNOVATION SYSTEM
Strategy, ecosystem, structure, processes & management model
DIGITAL HR TRANSFORMATION
Policies, ways of working & strategic processes (recruiting / training / communication)
AGILE IMPLEMENTATION
Agile product/process design & implementation
SUCCESS STORIES
CHALLENGE
One of the largest tourism operators in Latin America had a strong brick-and-mortar retail arm but a weaker digital presence. Hard-pressed by born-digital competitors, margins were dropping year after year and there was a lack of consensus on the strategic north for the company.
APPROACH
Working with the leadership we outlined how to move towards a customer-centric agenda, identifying its core customers and defining the value proposition for each customer segment. By segmenting the tourism market, we were able to identify customers that had a good fit with their value proposition, and that represented a relevant portion of the market.
We then evaluated the key aspects that had to be redesigned inside the company´s channels, products, and touchpoints to enhance customer experience and transform the company´s culture.
RESULT
As a result, we designed a complete roadmap for the company’s digital transformation encompassing 4 main streams:
- Protection of the core business – we looked for synergies in the operational model that would protect commercial margins and adjusted the business model/GTM accordingly.
- Value proposition reset – we reformulated the entire value proposition for the selected customer segments along their journey, placing the customer’s experience at the forefront;
- Enablers – we redesigned the organizational structure and branding according to the necessary change and new capabilities required;
- Digital disruption – here we explored with the client levers to instill digital innovation, investigating startup ecosystems, investment in venture capital, among other alternatives.
TALK TO US
Dhruv Patel is an engagement manager at BMCS and has been working since 2019 in the Argentinean office in the Supply Chain Practice.
Dhruv Patel
ENGAGEMENT MANAGERAarush Gandhi is a Manager at BMCSwith significant experience in Supply Chain and Implementation having worked across both of BMCS practices.
Aarush Gandhi
ManagerNikhil Singh is a Director at BMCS and has been working since July 2011 in the practice of Marketing & Sales. Prior to BMCS, Jonathan was an Analyst
Nikhil Singh
DIRECTORKeshav is a Manager in the Marketing & Sales practice. Originally from Columbia, Luis is an entrepreneur at heart, and has worked in several start-ups in Colombia, receiving his MBA
Keshav Sinha
ENGAGEMENT MANAGERChaitanya Varma is a Financial Controller at BMCS and has been part of the Finance area since January 2011. Her experience includes financial analysis.
Chaitanya Varma
FINANCIAL CONTROLLERRishi Sinha is a Specialist on Supply Chain Strategy at BMCS, working since 2010 at the firm. He has over 20 years of experience in Supply Chain collaborating with companies
Rishi Sinha
SpecialistKnish is a Managing Partner and has overseen the Mexico City office since 2008. Prior to BMCS, Gerard accumulated 25 years of experience in executive positions at L’Oréal
Knish Raj
PartnerRajbir is a senior manager I within the Implementation practice at BMCS, and has been part of the team since July 2011. His experience includes leading transformational projects.