Designing the optimum route-to-market considering partnerships, distribution methods and activation strategies.
While we have relationships with our clients and follow up on projects, our goal is to minimize expectations by providing you and your team with the guidance, tools and resources that enable you to make long-term decisions and adapt to new post-merger conditions. Left side.
Gain a deeper understanding of the different market entry strategy and their implications, allowing decision makers to choose the options that best suit their ideas and wishes
We work with you to create access strategies based on your location and needs, providing our experience, proven methods such as how to measure the floor, and access to a network of business professionals.
We propose and combine technical knowledge with deep analysis to create solutions that are truly relevant to our customers’ pain points and needs.
Our strength lies in getting important and smart ideas – the partner team doesn’t sit in the room to review business reports, instead they meet with experts in the field, talk to partners and research real customers.
CHALLENGE
The partnership supports international trade-consumer packaging organizations in understanding the Cuban market fundamentals and entry requirements. The company competes with limited information about Cuba, recent research and few stories have been done, so collaboration should gather the most information on the ground.
APPROACH
The joint team spent over a full month in Cuba – a great experience with more than 80 customer interviews, 5 accompanied by a meeting with government agencies, 10 by meetings with different sales companies. We visited more than 50 outlets and used more than 60 documents.
RESULTS
Collaborative research on brands that choose to reach candidates, leadership, channel profiles, distribution, marketing management and global supply chain.
It is linked to a detailed step-to-market entry process with four different ways to enter an investment independent of a partnership.
CHALLENGE
The consolidation supports the entry of the Brazilian plant-based food company into the European market. After the job search, there are 27 countries and we have chosen 3 countries for entry, together with the company, we will deal with the decision to enter the target country.
Our task is to decide where to pack, where to sell and at what price to create good value for partners in the product price (provided that the relevant partner is European first).
APPROACH
The joint venture not only covered research and interviews, but also traveled to one of Europe’s largest food markets to understand different steps in the value chain and evaluate different people. Each element is also defined as a pre-selected partner to guarantee compliance with the strategies of both companies. This includes addressing potential partner differences when used to enter a competitive market.
RESULT
A profit and loss simulator was created to calculate the financial impact of the above options. We also provide an easy-to-access list of specific accounts to open and resources needed to transfer accounts.
Integrating data monitoring covers many regional and international companies in multiple countries across industries such as consumer goods (especially food, beverage and selfmonitoring), the financial sector, technology, retail, construction and services. This means we already understand the market, consumer market and local applications in different regions, giving us access to international experts to provide reliable and up-to-date models that challenge our recommendations for all industries and regions.
Dhruv Patel is an engagement manager at BMCS and has been working since 2019 in the Argentinean office in the Supply Chain Practice.
Aarush Gandhi is a Manager at BMCS with significant experience in Supply Chain and Implementation having worked across both of BMCS practices.
Nikhil Singh is a Director at BMCS and has been working since July 2011 in the practice of Marketing & Sales. Prior to BMCS, Jonathan was an Analyst
Keshav is a Manager in the Marketing & Sales practice. Originally from Columbia, Luis is an entrepreneur at heart, and has worked in several start-ups in Colombia, receiving his MBA
Chaitanya Varma is a Financial Controller at BMCS and has been part of the Finance area since January 2011. Her experience includes financial analysis.
Rishi Sinha is a Specialist on Supply Chain Strategy at BMCS, working since 2010 at the firm. He has over 20 years of experience in Supply Chain collaborating with companies
Knish is a Managing Partner and has overseen the Mexico City office since 2008. Prior to BMCS, Gerard accumulated 25 years of experience in executive positions at L’Oréal
Rajbir is a senior manager I within the Implementation practice at BMCS, and has been part of the team since July 2011. His experience includes leading transformational projects.