How can you effectively manage your brand to attract, acquire, and retain customers at scale, thereby enhancing growth and profitability in alignment with your organization's strategy?
Business and brand management can assume various forms depending on the context, business model, and organizational structure. Business management encompasses a spectrum of activities, ranging from defining high-level strategies to overseeing daily operations and service delivery. However, based on our experience, challenges often arise in this journey:
Check out the rules and how to win: Bring strategic depth, business insight, and financial analysis to strategic planning to genuinely create "rewards" and ways to serve customers and partners that align with their goals.
Deliver and promote the right value to the target audience: Track changes in customer preferences and shifts in systems, brands, and products to ensure internal efficiency.
Link goals and products to the organization's strategy, finances, sales, and operations planning: Ensure consistency in product and profit guidance across brands and groups, especially when dealing with multiple countries, brands, and organizations. This establishes clear guidelines for priorities, investments, and business strategies.
Empowering Brand Managers: Hire and train brand managers who possess analytical, creative, and interpersonal skills, in addition to strategic thinking abilities. Managers should have a clear understanding of the business's P&L, know their responsibilities, and be capable of collaborating with experts to achieve results.
Giving enough focus to execution and monitoring: This approach ensures that strategies and initiatives are carried out as intended and allows for timely adjustments to achieve desired outcomes. It involves hiring and training individuals with the right skills, emphasizing accountability, and fostering a culture of continuous improvement to drive successful execution and achieve organizational goals.
Know your right to win and how to win:
Develop the best solutions for your customers and promote internal changes to implement them.
Business Development and Performance:
Increase sales and financial performance across all brands in the portfolio.
Consumer Mindset:
Creating value for customers by defining the right objectives and uncovering their needs.
BMCS Driven Strategy:
Guaranteeing clarity of levers to have a greater impact on results (Share, Revenue, Revenue Management, Product Mix, COGS, and Cost of Services).
Actionable Roadmap:
Create a detailed strategic plan with clear implications and results to ensure timely and effective management.
Support Team Type:
Build teams with common skills, models, and controls to address strategic and operational challenges.
We support our customers in creating efficient and effective plans, customer-focused training, advanced analytical skills and detailed plans that deliver satisfaction across benefits.
The desire behind the design is to encourage users to use the outside-in approach and sense of reality:
Create a sustainable, customer-focused business that aligns with the organization's goals. This translates into C-suite discussions and everyday use.
Strengthen brand manager capabilities. Encourage your team to strike a balance between ideas and strategies for problem-solving by developing tools and analytics.
Develop an understanding of customer goals and value chains, and use this insight to create actionable plans with clear levels, roles, responsibilities, and objectives.
Define the strategic roadmap and develop and implement management standards to monitor performance and results.
UNDERSTAND & TARGET CUSTOMER DEMANDS
We start by targeting your best customers.
We combine existing internal data with customer research, interviews and site visits to better understand your customers and their needs, including willingness to pay (WTP) and alternatives.
DESIGN VALUE PROPOSITION & PRICING
Establish the best price for your audience and price target
However, the client will not necessarily select the best option for themselves based on their needs. Starting with target customers, we collaborate with your organization's staff and creative organizations to develop a program that aligns with their needs and requirements. Think about WTP (Willingness to Pay).
ROADMAP TO DELIVER VALUE PROPOSITION
Here, we determine: "What does our need for profitability imply in relation to new or enhanced products, services, cost structures, and market penetration?"
We create a method for each project to ensure that suggestions are communicated to customers; Evaluate cost, complexity, and compatibility with your existing resources. This is an important point for assessing the feasibility and BMCS of ideas and laying the groundwork for implementation.
CUSTOMER ACQUISITION AND RETENTION STRATEGY
It's time to decide and assess the potential for your business customers and how to reach them.
To reach the market effectively, we cover three angles:
We work with business clients and professional organizations to identify the right combination of policies.
We work with sales leaders to determine the best way to bring quality products to market, including your current go-to-market (GTM) process or creating a new GTM concept.
Defining retention strategies - we craft business models for customer loyalty, repurchase and referral support as strategies for optimizing customer lifecycle.
VIABILITY AND STRATEGY ALIGNMENT
Translate strategic plans into profit and loss models to align with high-level priorities, goals and resource needs and align with overall business strategy.
Brand planning cannot be isolated, it is about all good business and important processes in financial planning, operations and sales.
We turn all brand plans into business models with realistic details and P&L scenarios. This will be discussed through the C-level strategy and financial process.
This leads to the measurement of strategy-related goals for which managers should be responsible
DRIVE ORGANIZATIONAL CHANGE AND IMPLEMENTATION
Using the Brand Plan and roadmap to drive organizational change.
To initiate change, we used a strategic plan as a communication framework to support internal stakeholders, Provides sound reasoning, critical reasoning, and direction for success.
We prepare and carry out action plans with clear roles and responsibilities, showing the plans or plans to be implemented for the success of the new goal, the time required to commit to the goals.
MEASURE & MONITOR
Track progress and take action.
We build a dashboard based on KPIs tied to your goals and train your business leaders to track metrics to measure customer satisfaction, financial health and growth.
GOVERNANCE TO ENSURE CONTINUOUS EVOLUTION
Setting ways of working for future success.
For long-term monitoring and management, we work with you to create a new agile way of working and a clear management structure tied to the structure of your organization.
With business leaders acting as communicators, participating in operations, monitoring progress, evaluating performance, and what matters again because business is modern and flexible, we've included your team in this model from day one.
CHALLENGE
APPROACH
To identify the winning ideas, we followed our approach:
RESULT
CHALLENGE
APPROACH
RESULTS
Customers generate timely demand in their initial transactions, resulting in increased sales and improved value through pricing and sales policies.
CHALLANGE
APPROACH
RESULTS
We have adapted our product range to align with regional requirements and adjusted our marketing model to optimize pricing for serving all regions and segments.
Our global business management portfolio encompasses various business segments and markets, collaborating with both B2B and B2C companies. We comprehend the idiosyncrasies and realities of these markets and can customize our solutions to facilitate positive outcomes. Some of the businesses we partner with include:
Dhruv Patel is an engagement manager at BMCS and has been working since 2019 in the Argentinean office in the Supply Chain Practice.
Aarush Gandhi is a Manager at BMCS with significant experience in Supply Chain and Implementation having worked across both of BMCS practices.
Nikhil Singh is a Director at BMCS and has been working since July 2011 in the practice of Marketing & Sales. Prior to BMCS, Jonathan was an Analyst
Keshav is a Manager in the Marketing & Sales practice. Originally from Columbia, Luis is an entrepreneur at heart, and has worked in several start-ups in Colombia, receiving his MBA
Chaitanya Varma is a Financial Controller at BMCS and has been part of the Finance area since January 2011. Her experience includes financial analysis.
Rishi Sinha is a Specialist on Supply Chain Strategy at BMCS, working since 2010 at the firm. He has over 20 years of experience in Supply Chain collaborating with companies
Knish is a Managing Partner and has overseen the Mexico City office since 2008. Prior to BMCS, Gerard accumulated 25 years of experience in executive positions at L’Oréal
Rajbir is a senior manager I within the Implementation practice at BMCS, and has been part of the team since July 2011. His experience includes leading transformational projects.
